Loverage: Unlocking Business Performance

Beth Ann is the Global Chief Executive Officer of Geometry – WPP’s end-to-end Creative Commerce agency, located in 90 offices and 56 countries around the world. Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth. In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and was a pioneer in strategic-planning research methodologies. She continues to drive innovation in this space.
A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart—especially when it comes to sports loyalties!) Beth Ann graduated with a BA from Syracuse University’s Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, and led TracyLocke as the first female CEO in its one-hundred-year history, as well as the first Global Chief Marketing Officer of Westfield Corp. She most recently served as the CEO for Kantar Consulting Americas.
Beth Ann is an AdAge Woman to Watch, a member of WPP’s X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.
While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.